It may take awhile before the day (and the phrase) Giving Tuesday tunnels into the cultural lexicon the way its week-sharing touchstones Black Friday and Cyber Monday have done. Nonetheless this national campaign to raise awareness and discussion about the importance of giving in the holiday season is no gimmick. The campaign started with the 92nd Street Y in New York along with some pretty powerful partners including the United Way, the United Nations Foundation, Microsoft and many others…nearly 50 in total.
This Tuesday (tomorrow), Nov. 27, is the first “Get out the Give.” Individuals, families, charities and businesses are encouraged to spread the word on the importance of giving during this the giving season. There will be a national dialog via Twitter (follow #GivingTuesday) and hopefully the masses will not simply cyberyak about smart and meaningful giving, they’ll open their wallets as well. 1,400 organizations are taking part in the campaign.
From the Giving Tuesday website: “Tell everyone you can about what you are doing and why it matters. Join a national celebration of our great tradition of generosity.
And together we’ll create ways to give more, give better and give smarter.”
Here’s hoping that Giving Tuesday takes off in a big way. An NPR report on Giving Tuesday, citing a survey from the charity-advising firm Blackbaud, says that almost 50% of existing donors said they planned to give less or to fewer charities this holiday season. 13 percent said that they would give more. The same report notes that the average age of donors is 65, meaning the campaign desperately needs to pull in younger givers.