Friday, December 14 -- Our generous JVS donors have become accustomed to hearing from the agency whether we're informing them about a new program, inviting them to an upcoming event or asking them to continue supporting JVS, its program and its mission. On Thursday, a group of donors received phone calls from JVS yet again, but not as part of any appeal, invitation or request. We called to say thanks for their support over the years and to wish them and theirs a happy holiday and a joyous new year.
Here's the twist: these thank-you calls were placed not by interns or random JVS staff members or by a programed recording. Nope. Convening at our office and taking to the phones were JVS Board President John Goldsmith, Vice Presidents Nan Goodman and Jim Hausberg and
JVS administrators including Chief Philanthropy Officer Randy H. Lapin, VP Communications Katherine Moore, JVS Scholarship Program Manager Pat Sills and JVS CEO Vivian Seigel.
As one might well imagine, these phone calls engendered both surprise and good cheer on the part of the contacted donors. The personal touch will do that.